The Value of Social Media Analytics in Marketing

Social media analytics

Today, most companies have a social media presence. Businesses can advertise and interact with customers on various social media channels. This can boost brand exposure, but measuring social media’s value is hard. This blog post outlines the benefits of social media analytics¬†and how to use it to evaluate your social media presence.

Improved Brand Reputation

Social media has become a reliable way to communicate with customers. Many companies use social media to show the face of their brand and connect with customers. You can track your online reputation through reactions, comments and shares. You can use this data to ensure you produce positive content that customers share.

Increased Market Share

Social media marketing can increase market share and improve customer acquisition. Your company’s social media presence must be consistent and include appropriate content to engage potential customers. Social media analytics allow you to measure the success of your marketing campaigns, including likes, shares, comments and more.

Improved Customer Service

Social media is a great way to respond to customer needs and concerns. Facebook, Twitter, LinkedIn and Google+ all offer the ability to reach customers through messaging. Your company can provide customer support through social media instead of just on your website. With the data provided by your social media analytics, you can improve customer service by identifying problem areas and being proactive in solving problems.

Increased Revenue

Social media analytics allow companies to increase revenue. With support for advertisements, companies can increase their revenue by driving new customers to their websites. They can increase revenue by offering discounts or incentives through a social media campaign. Analytics helps in identifying new or prospective customers leading to more business.

Better Decision-Making

Social media analytics allows companies to make better decisions on marketing tactics. Analytics can help you determine the effectiveness of different marketing tactics, such as campaigns that include Facebook ads, YouTube videos or Google Plus posts. Your team can determine what campaigns to invest more time and money in with good data. Analytics also helps you identify your best customers, allowing businesses to focus on them.

Accurate Analytics

The social media landscape is constantly changing. Different websites, platforms and apps are released with different features and functionality. Analytics tools allow your business to track the success of your social media presence and adapt to changes that impact your brand. By tracking the success of the content and social media campaigns, you can make improvements for a more substantial online presence.


Analytics tools can track your business’s presence across multiple platforms. Analytics will show how your company is doing on different platforms, giving an overall view of the success or failure of your social media presence. This allows you to make changes quickly to improve your presence.

Competitive Analysis

Analytics tools will show you how your company is doing compared to your competitors. By comparing the success of your company to that of your competitors, you can determine the impact of your social media presence. You can then use this data to improve your presence and increase your brand’s visibility.

About NetbaseQuid

NetBaseQuid offers intelligent analytics and real-time insights to unlock social interactions that drive better decisions. By empowering business users to access actionable, real-time insights, NetBaseQuid is changing the way companies leverage social media. The company boasts of a patent-pending technology redefining how businesses evaluate social media data in real-time.

Social media can be an excellent tool for your company. By allowing your company to be present on multiple platforms, you will have reach and visibility to a larger community. You can use analytics tools to provide the information necessary to make decisions, including determining the success of different marketing efforts.