Increases circulation
Whether you run an auto dealership, auto parts store, or an auto repair shop, laminated postcards are a great way to attract new customers, increase customer retention, and get people in the door. They can also be used for direct mail campaigns, rewards programs, and announcing new products and services.
A high-gloss laminated postcard is an ideal medium to display pictures of cars on your lot, showcase menu items at a restaurant, and introduce new customers to your services. They can also help you to advertise your latest specials.
A well-designed Laminated mailer is more personalized than traditional paper options, so you are more likely to retain customers. They are also less likely to be tossed into the trash. A suitable lamination procedure can also improve your product’s longevity. A laminating machine is labor-intensive, but it pays off in dividends when you need a large volume of cards. The cost per card is reduced, and your production time is significantly reduced.
Custom data printing
Using custom data printing on laminated mailers is a great way to increase the effectiveness of a direct mail campaign. It also allows businesses to curate content based on consumer interests. The process involves uploading a spreadsheet with the desired information to a digital printer, which creates unique collateral based on the information provided.
Many companies have used variable data printing to send out mailings. The process allows changing images, text, and background colors within a single press run. This technology can help a company increase the engagement of consumers and foster consumer loyalty. Variable data printing can be utilized to personalize onboarding kits for new employees. This method can reduce the print run’s cost and ensure that the right message is delivered to the right consumer. It can also be used to create customized offers and invitations.
Protects from smudges, stains, and moisture
Choosing a laminated mailer is a good choice, especially if you’re a business owner or in the print industry. Not only does it look better, but it is also more durable and easier to clean. Laminates are available in a variety of styles. Typical choices include thermal transfer polyester, polypropylene, and the polymer mentioned earlier. They are an excellent choice for items that come in contact with oils and moisture. They are also perfect for shipped, printed pieces, such as product labels.
Dusting them off regularly is the best way to keep your laminated pieces looking fresh. There are several types of cleaners that you can choose from, including vacuums with a soft bristle brush attachment.
While the laminating process does not require you to use any harsh chemicals, you should still be careful when cleaning.
Creates a unique connection with the consumer
Using a laminated mailer for your direct mail campaign is a great way to impress your recipients. It’s also a great way to promote your services and products to new customers. For example, if you’re an interior decorator, you could send a laminated postcard featuring your work to potential clients. You can use the same postcard for advertising a particular discount or “kids eat free” offer. It’s a cost-effective and practical way to attract new clients and one that can pay off in a big way.
You can use a laminated card to promote your goods, sell electronics, a lawnmower, or a tuxedo. A laminated mailer is also a great way to encourage any retail business. Unlike standard paper mail, a laminated card feels different.
Saves postage money
Whether you’re launching a direct mail campaign or trying to improve response rates, laminated mailers can help you achieve the results you’re looking for. Unlike traditional paper options, laminated postcards can withstand harsh conditions during the mail route. In addition, they can save you postage money. In general, laminated plastic postcards are cheaper to buy, ship, and receive than traditional marketing materials. You can use them to promote new business, reward customers for large purchases, and extend customer loyalty rewards. They also produce a higher ROI.
When used for direct mail campaigns, laminated postcards allow you to offer special offers and discount promotions. They can increase response rates by 50 to 75 percent. They are also less likely to be thrown away.
Using a laminated postcard allows you to make your product or service look more professional. This means you can better target different demographics. Moreover, it can create a positive feeling about mail.
