With so much happening in the car industry, getting your dealership’s marketing right is more important than ever. With these 5 digital marketing strategies, you can boost your auto dealership’s sales in a variety of ways.
Whether you’re a small or large dealership, the right strategy can make a big difference. These strategies work and can help you reach a wider audience.
Optimize Your Website for Mobile Devices
If you are looking to increase your auto dealership’s sales, optimizing your website for mobile devices is one of the best ways to go about it. This is because mobile users are a large portion of the population, and they spend more time online than their desktop counterparts.
It is also important to remember that search engines like Google are now using mobile responsiveness as a key factor when ranking websites for keywords. If you are not optimized for mobile devices, you will lose out on potential customers.
Aside from this, your site’s loading speed is also a major factor in whether or not visitors will stay on your website. Keeping your site loading quickly can help retain visitors longer and boost your Core Web Vitals score.
You can use a free mobile website speed test tool to see how your site is doing. This tool will give you a report comparing your site to other websites and suggestions on improving its loading speed.
Optimize Your Social Media Profiles
Social media profiles are a great way to connect with prospective customers and generate repeat visits. These platforms are also great places to share informative and engaging blog posts, which will help your dealership establish an authoritative voice in the automotive industry.
The key to success is to make sure that your profile is SEO-optimized and that it includes relevant keywords. This will increase your website’s chances of ranking well in search engine results pages, which can boost customer traffic and drive sales.
Another crucial aspect of your profile is to use hashtags wisely and only post content that is 100% truthful to your brand and mission. Users want to connect with empathetic, ethical brands that value honesty and authenticity.
While social media isn’t an easy sell, it can be a powerful tool for your auto dealership to connect with its consumers and boost sales. To maximize your success, follow these tried-and-true tips for optimizing your social media profiles:
Leverage Native Ads in Car Enthusiast Publications
One of the most effective digital marketing for auto dealerships strategies to boost their sales is leveraging native ads in car enthusiast publications. These ads are often written to match the editorial content in the publication and are paid for by the advertiser.
These ads have been proven to increase brand awareness, site traffic, and social media engagement. They also can target users by interest, location, demographics, and conversation.
Using these targeting strategies, you can reach customers in the market for a new car. These users are researching and gathering as much information as possible before making a purchase decision.
When you can target these users with ads, you can track how many of them bought a car or signed up for a test drive after they saw your ad. This can help you understand your ads’ return on investment and how it affects your sales.
While native advertising has been criticized as deceptive, it can still boost your auto dealership’s online sales. However, it is important to make sure that native ads are clearly labeled to ensure that consumers can tell they are being advertised.
Leverage Google’s Display Network
The Google Display Network is a wildly powerful tool that allows marketers to target ads at every sales cycle stage. It reaches customers while they browse their favorite websites, watch YouTube videos, checks their Gmail accounts, and uses apps on their mobile devices.
The Display Network spans over 2 million websites and 90 percent of internet users. It includes the sites Google owns and third-party websites managed by website managers.
When used correctly, the Display Network can be a great way to get your auto dealership’s name out there and reach new audiences. It’s more cost-effective than search ads, allowing marketers to use various ad formats to boost brand awareness or generate top-of-funnel leads. It also allows for more creative flex, allowing advertisers to reach their customers in ways impossible with traditional search campaigns.
Create a Content Strategy
A content strategy is a framework that allows you to define your marketing goals and create content that will help you reach those goals. It will also help you close the gap between your marketing goals and actual results by ensuring your content meets pre-defined KPIs and supports your business goals.
A well-defined content strategy can boost your auto dealership’s sales by attracting prospective customers to your website and providing them with the information they need to make an informed purchase decision. Using different formats to share your information, such as text, photos, and infographics, can help create a strong connection with potential buyers.
A content strategy must consider both the people and the content that will be used to ensure that it meets users’ expectations and achieves your business objectives. Content strategist explains the importance of a holistic view of a content strategy in her book, “Content Strategy for the Web.”
